Kariyer

Responsibilities

Develop, implement and manage digital marketing campaigns and community strategies across all channels with a goal to grow followers and increase audience engagement
Set, evaluate and report digital marketing KPIs / success metrics
Define content calendar, coordinate ideation, planning and execution of projects and digital campaigns
Manage and grow the social community and engagement
Oversee all content materials ensuring quality and consistency with appropriate writing styles, brand voice and tone
Work closely with the senior leadership team to capitalize on opportunities to improve the social community

Requirements

You’re most likely someone who’s constantly scrolling through TikTok, IG, Facebook, YouTube or some new app you just found out about
You are creative minded and digital savvy; your colleagues know you as a digital know-it-all
You know exactly what TikTok, IG, Facebook, YouTube Shorts and other hype digital experiences need to look good and engage a viewer
You are experienced in performance marketing, mobile customer acquisition funnel and digital KPIs
You collaborate with media agencies on social strategy & execution and have a good command of social media Analytics Tools
You know your way around platforms like Google Ads, Google Analytics, Facebook Business Manager, TikTok Ads Panel, DV360, and can set up campaigns in those platforms
You’re on top of every new development, format or platform and want to try it out immediately to see how it works for your brand
You know how to implement the right media to perfectly communicate your brand’s vision
Once you get to know a brand, you naturally take on their vision and tone of voice
You’re able to prioritize, manage deadlines and plan your working time around it
You have at least 5 years of relevant experience in the advertising, marketing or communications industry, including solid experience for a website company

Responsibilities

Performance Analysis: Conduct in-depth analysis of key performance indicators (KPIs). Dive into factors such customer acquisition, retention rates, and other relevant metrics to identify trends, patterns, and areas of improvement.
Data Exploration: Utilize your expertise in SQL to extract and manipulate data from our databases, ensuring data integrity and accuracy while collaborating with data team.
Visualization: Leverage tools like Tableau to create insightful and visually appealing dashboards and reports. Clearly present complex analytical findings to stakeholders at various levels.
Strategic Insights: Translate analytical findings into actionable insights and recommendations. Collaborate with cross-functional units to propose data-driven actions to optimize performance.
Continuous Improvement: Monitor and track the impact of implemented strategies, making iterative adjustments as needed to ensure sustained improvements. Stay up-to-date with industry trends, best practices, and emerging technologies to enhance analytical methodologies.
Collaboration: Work closely with data scientists, business intelligence analysts, and other stakeholders to align data-driven strategies with broader company objectives. Foster a collaborative environment that encourages knowledge sharing and cross-functional learning.
Quality Assurance: Exhibit exceptional attention to detail, ensuring accuracy and reliability in all analyses. Perform rigorous validation of data sources and analytical models
Process Enhancement: Identify opportunities to streamline data collection, reporting, and analysis processes. Propose and implement enhancements that optimize efficiency.

Qualifications

Bachelor's degree in Business Administration, Economics, Statistics, Computer Science, or a related field. Master's degree is a plus.
2+ years of experience as a Business Analyst or similar role in a data-driven environment, preferably within high growth company. Mobility experience is a plus.
Strong proficiency in SQL for data extraction and manipulation is preferred.
Expertise in data visualization tools such as Tableau or similar platforms.
Advanced analytical skills with the ability to dissect complex problems, perform root-cause analysis, and develop strategic recommendations.
Exceptional critical thinking and problem-solving abilities.
Keen attention to detail and a commitment to producing accurate and reliable analyses.
Strong interpersonal skills with the ability to effectively communicate complex findings to non-technical stakeholders.
Prior experience in working with large datasets and conducting deep-dive analyses.
Ability to work independently and as part of a team.
Knowledge of the mobility industry, market dynamics, and emerging trends is a plus.